The invention discloses a preparation method of a SnTe Ge-doped thermoelectric material. The preparation method comprises the steps: 1, smelting of the SnTe Ge-doped thermoelectric material and 2, sintering of the SnTe Ge-doped thermoelectric material. According to the application of the SnTe Ge-doped thermoelectric material, under the temperature of 823 K, the Seebeck coefficient is up to 126-129 [mu]VK<-1>, the power factor is 20-24 [mu]Wm<-1>K<-2>, the heat conductivity is as low as 2.69-3.15 Wm<-1>m<-1>, and the thermoelectric figure of merit ZT is 0.58-0.62. Compared with the prior art, the SnTe Ge-doped thermoelectric material has the following advantages: 1, the obtained SnTe Ge-doped thermoelectric material has the characteristics of high crystallinity, few impurities, high density, large Seebeck coefficient, low thermal conductivity and large thermoelectric performance improvement amplitude; and 2, the preparation method has the characteristics of commercially available raw materials, low cost, short reaction period, low energy consumption in the reaction process, low pollution, simple process operation, high repeatability and strong controllability.