The invention relates to a water-coating-sand colorful paint and a preparation method thereof. The paint includes, by weight, 15-20 parts of a resin compound emulsion, 30-45 parts of compound powder, 3-5 parts of an additive, 30-50 parts of color sands, and 20-30 parts of water, wherein the resin compound emulsion is prepared by mixing acrylic pure acrylic emulsion and silicone acrylic emulsion. The additive includes, by weight, 0.3-0.5 parts of dodecanoate, 0.8-1.2 parts of propylene glycol, 0.2-0.4 parts of a wetting agent X-405, 0.2-0.4 parts AMP-95 neutralizing amine, 0.5-0.8 parts of an ammonium salt dispersant, 0.2-0.4 parts of a defoamer, 0.7-1 part of a DR-72 alkali swelling thickener, 1-1.2 parts of aluminum-magnesium silicate, 0.3-0.5 parts of cellulose, and 0.5-1 part of a liquid stabilizer. Compared with the prior art, the paint has good water resistance, extensibility and stain resistance, is low in preparation cost, is good in storage stability, is easy to construct and saves labor hour.