The present invention belongs to the field of specific molecular recognition diagnosis reagents, and discloses a fluorescent compound having affinity with A[beta] plaque, a preparation method and applications thereof, wherein the fluorescent compound has a structure general formula represented by a formula (I), and R is a malononitrile substituent or cyanoethyl acetate substituent. According to the present invention, the fluorescent compound has good fluorescent property, wherein the emission wavelength reaches the near infrared region; and the obtained fluorescent compound shows the affinity with A[beta] plaques in the in vitro experiment, can be successfully used for the near infrared fluorescence imaging of A[beta] plaques, and has advantages of safety, no radioactivity, low cost, low background fluorescence interference, strong penetrating in biological tissues, and the like. The formula (I) is defined in the specification.