The invention discloses a formula of a self-adhesive waterproof coiled material. The formula comprises asphalt, rubber oil, a styrene thermoplastic elastomer, butadiene styrene rubber, tire rubber powder, talcum powder, a polyester tire, 4000 kg of asphalt, 1200 kg of rubber oil, 400 kg of a styrene-series thermoplastic elastomer, 200 kg of butadiene styrene rubber, 1350 kg of tire rubber powder,2850 kg of talcum powder and 200 g of a polyester tire. The invention relates to a self-adhesive waterproof coiled material and a production process thereof, and belongs to the field of building materials. In the material, the rubber oil has the characteristics of improving the elasticity, the flexibility, the processability and the mixing property of rubber; the viscosity, rigidity, softening temperature and cohesion bonding strength of the material can be strictly controlled and changed by the styrene thermoplastic elastomer; and talcum powder has excellent physical and chemical characteristics of lubricity, fire resistance, acid resistance, insulativity, high melting point, inactive chemical property, good covering power, softness, good gloss, strong adsorption capacity and the lik. Inconclusion, the construction of the waterproof roll is facilitated, and meanwhile the bonding effect and the high-temperature resistance of the waterproof roll are improved.