The invention relates to a waste tire low-temperature and normal-pressure continuous thermal cracking production device and technology. According to the technical scheme, the device comprises a preprocessing unit, a conveying and feeding unit, a thermal cracking unit, a desulfuration and atomization unit, an oil gas purifying and condensing unit, a carbon black deep processing unit, an oxygen supply air blower and a fuel gas spray gun, wherein the preprocessing unit, the conveying and feeding unit and the thermal cracking unit are connected in sequence, the desulfuration and atomization unit, the oil gas purifying and condensing unit, the carbon black deep processing unit, the oxygen supply air blower and the fuel gas spray gun are connected with the thermal cracking unit, a tail end outlet of the preprocessing unit is connected with the conveying and feeding unit, the thermal cracking unit mainly comprises a furnace body, the furnace body is connected with the oxygen supply air blower and the fuel gas spray gun, and the fuel gas spray gun comprises a natural gas spray gun and a waste gas spray gun. The waste tire low-temperature and normal-pressure continuous thermal cracking production device has the advantages that a full-sealed structure is adopted in the production process, and a strong atomization tower is adopted for performing cooling, dust removal and purification, so that environment pollution is lowered to the minimum; due to the fact that recycled combustible gas and cooling water is recycled, purified and secondarily utilized, energy is saved, the production cost is lowered, and the principle of energy conservation and emission reduction is met.