The invention relates to a circulating cooling water treatment apparatus. The apparatus comprises a rotary switch, a liquid adding hole, hollow connection rods, an internal scraper, a liquid dispersion chamber, a wiring tube, a water treatment sleeve and an electric control cabinet, the water treatment sleeve is provided with the electric control cabinet and a liquid storage room used for containing a cleaning liquid, the liquid storage room is provided with the liquid adding hole, the water treatment sleeve is connected with an ultrasonic wave generator through a bottom support, the electric control room is electrically connected with the electric control cabinet and the ultrasonic wave generator through the line tube, one ends of the hollow connection rods are connected with the liquid storage room, the other ends of the hollow connection rods are connected with the liquid dispersion chamber, and the lower portion of the liquid dispersion chamber is provided with a hole allowing the cleaning liquid to permeate to the internal scraper arranged on the inner wall of the water treatment sleeve. The apparatus has the advantages of self cleaning, environmental protection, high efficiency, realization of the circulating cooling water treatment through the organic combination of ultrasonic waves, ultraviolet ray and photo-catalysis, full utilization of clean low-cost solar energy and a photo-catalytic system almost having no material loss, stable running, maintaining convenience, and high automation degree.