The invention discloses a marking paint which comprises the following components by weight: 2-3 parts of phthalic anhydride, 1-3 parts of PE resin, 10-20 parts of calcium carbonate, 5-15 parts of a talcum powder, 5-10 parts of bentonite, 15-25 parts of industrial ethanol, 15-25 parts of titanium dioxide, 5-15 parts of glass beads, 1-2 parts of phenoxy ethanol, 30-40 parts of precipitated barium sulfate, 1-2 parts of a defoaming agent, 15-20 parts of EVA, 1-3 parts of xylene, 5-10 parts of ethylene propylene, and 5-10 parts of tung oil. The marking paint disclosed by the invention has good wear resistance, good weather resistance and good acid and alkali resistance; a paint film has good adhesive force to the road surface, is resistant to impact, and does not easily generate discoloration, fracturing, stripping and other phenomena; while in use, the marking paint can be subjected to direct spray coating or rolling coating, has convenient construction, is rapidly dried, and does not need heating; and the glass micro-beads adhered on the surface of the paint film can improve the visibility of traffic markings, and in a dark night or under a weak-light weather, the marking paint has high identifiability and convenient use.