This application discloses a neutral photocatalytic coating agent, a preparation method and a coating method thereof. The neutral photocatalytic coating agent comprises, by mass, 0.1-20 parts of a nanometer photocatalytic material, 0.01-2 parts of a binder, 0.01-3 parts of a water-soluble titanium compound, a pH value adjusting agent, and 100 parts of deionized water, wherein the pH value of the neutral photocatalytic coating agent can achieve 6-8 with the pH value adjusting agent, the neutral photocatalytic coating agent further contains 0.001-0.2 part by mass of meta ions, and the metal ions are one or a mixture comprising a plurality of materials selected from gold ions, silver ion, platinum ion, palladium ion, rhodium ion, iridium ion, copper ions, iron ions, cobalt ions, nickel ions, manganese ions, vanadium ions, chromium ions, tantalum ions, lanthanum ions and cerium ions according to any ratios. The neutral photocatalytic coating agent of the present invention is neutral, non-corrosive and non-toxic, and has characteristics of environment protection, simpleness, easy obtaining, high transparency, stable dispersing and suspending property, and has high photocatalytic performance.