The invention discloses a luminescent material based on fluorene arylamine compounds, a preparation method of the luminescent material and an organic electroluminescent device, and belongs to the technical field of chemical and luminescent materials. The structural general formula of the luminescent material is shown in the description, wherein X is selected from chemical bonds, O, S, Si(R5R6), C(R7R8) or NR9; any two of a, b, c and d are 1, and the rest are 0; R1 to R4 are independently selected from hydrogen, substituted or unsubstituted C1-C30 alkyl, substituted or unsubstituted C6-C30 aryl, substituted or unsubstituted 3-membered to 30-membered heteroaryl, substituted or unsubstituted C1-C30 alkoxy, substituted or unsubstituted C6-C30 aryloxy, and C3-C30 aliphatic ring or C6-C30 aromatic ring connected with an adjacent substituent to form a monocyclic or polycyclic aromatic ring. The organic electroluminescent device containing the luminescent material is relatively low in drivingvoltage, relatively long in service life and relatively high in efficiency.