This application discloses a method,
system, device, and medium for improving the activation rate of intelligent driving functions. The method includes: receiving user behavior data and vehicle status data sent by the vehicle; constructing a
user profile based on the user behavior data and vehicle status data, and identifying key negative scenarios affecting the activation rate; generating an intelligent driving function activation guidance strategy based on the
user profile and the key negative scenarios; and pushing the intelligent driving function activation guidance strategy to the vehicle, so that the vehicle activates the intelligent driving function according to the strategy. This application achieves precise
personalization and rapid iteration of the guidance strategy, thereby systematically and efficiently improving the user activation rate of intelligent driving functions.