The invention discloses a colored solar heat reflection and heat-insulation coating. The coating is prepared from the following raw materials: polymer emulsion, titanium dioxide, functional fillers, an infrared reflection pigment, kaolin, ground calcium carbonate, a dispersing agent, a wetting agent, a defoaming agent, a thickening agent, a film-forming additive, a preservative, and water. The colored solar heat reflection and heat-insulation coating provided by the invention has the advantages that a coating film with a high reflectivity is prepared through adoption of the components, addition of the functional fillers (glass microbeads, ceramic microbeads and floating beads) which are large in refraction coefficient and high in scattering capability and reflectivity, as well as the pigment which is large in infrared reflection ratio, and application of film-forming matters and the film-forming additive, so that the coating achieves good heat-insulation performance, multiple selectable colors, excellent elasticity, high stain resistance, as well as large solar and near-infrared reflection ratios.