The invention relates to the field of automobile transfer printing, in particular to a transfer printing process for automobile identification. The process comprises the following steps that 1), printing ink is proportioned, wherein the automobile identification printing ink is proportioned according to the proportion; 2), equipment is debugged, wherein transfer printing equipment is debugged; 3),a material is printed, wherein the printing ink coats the surface of an automobile part according to a shape selected in advance; 4), baking is carried out, wherein the automobile part subjected to printing ink coating is baked, and the printing ink is dried; and for the step 1 of proportioning the printing ink, the printing ink is 85-90%wt, a curing agent is 3-7%wt, a diluting agent is 1-5%wt, and a drawing agent is 1-3%wt. Compared with the prior art, the process has the advantages that the cost of raw materials is low, the loss of printing ink is low, the production efficiency is high, theprocess is optimized, meanwhile, the problem that the automobile identification subjected to transfer printing falls off is solved, and the problem that the printing ink falls off in the traditionalautomobile transfer printing process is solved.