The invention discloses cattle feed for improving beef quality and immunity. The cattle feed comprises the following raw materials, by weight: corn germ meal, soybean meal, rapeseed meal, corn glutenmeal, distillers grains, alfalfa, vermicelli bran, glutinous millet powder, apple powder, mushroom powder, white sugar powder, vegetable oil, condensed milk, watermelon sauce, chicken essence, phosphate rock fine powder, szaibelyite fine powder, canistel fruit juice, gynostemma pentaphylla, oriental blueberry fruits, Sterculia monosperma, sweet corn straw, corn meal, plant stems and leaves, sipunculid meat powder, amaranth leaf powder, a phagostimulant, carotene, a feed enzyme preparation, licorice, a mildew inhibitor, calcium powder, probiotics, vitamin C, vitamin B, and a proper amount of water. The feed formula is scientific, reasonable, nutritious, healthy, green, safe and harmless, can effectively solve the problems of low meat yield, poor meat quality, poor taste, low immunity, low nutrition and the like of beef cattle, and can increase the economic benefit of beef cattle breeding.