The invention discloses a high-strength high-plasticity cold-rolled steel plate for automobiles and a production method thereof. The high-strength high-plasticity cold-rolled steel plate comprises, by weight, 0.25-0.35% of C, 0.8-1.2% of Si, 2.0-2.5% of Mn, less than or equal to 0.02% of P, less than or equal to 0.005% of S, 0.5-1.0% of Al, 0.001-0.002% of B and the balance Fe and unavoidable impurities. The production method comprises smelting, continuous casting, hot rolling, pickling, cold rolling and continuous annealing. A continuous annealing heating temperature is in a range of 800-850 DEG C, thermal insulation time is in a range of 150-180s, a cooling rate is greater than or equal to 50 DEG C/s, a quenching temperature is in a range of 250-280 DEG C, a partition temperature is in a range of 350-400 DEG C, partition time is in a range of 300-600s and after partition, the product is cooled to a room temperature at a cooling rate greater than or equal to 50 DEG C/s.