The invention relates to a build-up welding rod for repairing a Cr3 roller and a build-up welding method, which belong to the technical field of welding materials and welding. The build-up welding rodcomprises a welding core and a coating, the welding core is H08A steel and the coating of the welding rod comprises, by mass percent, 36 to 42 marble, 20 to 26 fluorite, 1.5 to 4 low-carbon ferromanganese, 1 to 4 ferromolybdenum, 13 to 17 high carbon ferro-chrome, 0 to 1.5 calcined soda, 1 to 4 rare earth alloy, 4 to 8 titanium dioxide, 0.5 to 1.5 graphite, 3 to 5 No,45 silicoferrite and 4 to 7 silicon dioxide. The build-up metal has no crack, good crack resistance, good wear resistance, high hardness and plasticity and good tempering stability. The welding method is simple and convenient, and the connection of the melt-applying metal and the roller is firm to excellently satisfy the repairing requirement of the Cr3 support roller.