The invention provides a preparation method for a transition metal doped antimony telluride alloy target material. Transition metals comprise Sc, Y, Ti, Cr, Hg, Zn and the like. The preparation methodfor the alloy target material comprises the steps that 1, a proper amount of alloy powder is put into a graphite die, and then the graphite die with the alloy powder is sealed in a vacuum hot press furnace; 2, 70% of target pressure is applied at the room temperature, the pressure is maintained for about 5 minutes, and then the pressure is slowly relieved; 3, the temperature is adjusted to be 200DEG C, then the target pressure is applied, the pressure is maintained for about 5 minutes, and then the pressure is slowly relieved; 4, after heating is conducted to raise the temperature to targettemperature, the target pressure is applied again, and the pressure is maintained for about 5 minutes; 5, after pressure maintaining is finished, natural cooling is conducted, every when the temperature is reduced by 20%, the target pressure is relieved by 20%, and after the temperature is lowered to the room temperature, the target material is obtained. The preparation method has the advantages of being low in cost, simple in operation, environmentally friendly and the like, the target material prepared by using the method is high in purity and high in density, and elements in the target material are uniformly distributed.