The invention provides a 2,1,3-Benzothiadiazole-based D-A-A type near-infrared luminous compound and application thereof. The chemical structure of the 2,1,3-Benzothiadiazole-based D-A-A type near-infrared luminous compound is described in the description, wherein 2,1,3-Benzothiadiazole is taken as a main body, A is cyano, pyridine, sulfuryl or bis(2,4,6-trimethylphenyl) borane; D is diphenylamine, triphenylamine, 4,4'-dimethyl diphenylamine, 4,4'-dimethyl triphenylamine, 4,4'-dimethoxy diphenylamine or 4,4'-dimethoxy triphenylamine. The D-A-A type near-infrared luminous compound provided by the invention not only maintains the intense interaction of D-A, but also has higher fluorescence quantum yield. The luminescent spectrum and quantum yield of the luminous compound can be adjusted by adjusting the intensity of the D-A, so that the balance of the D-A is realized, and the efficiency of a near-infrared organic light emitting diode is further increased.