The invention discloses silicon dioxide coated ferric oxide composite materials and a preparation method thereof. The preparation method comprises the following steps: adding Fe2O3 colloidal particles, ethanol, water, a sodium citrate solution, ammonia water and tetraethyl orthosilicate into a solution containing polyvinylpyrrolidone pentanol, standing in an environment of 30-60 DEG C, washing anddrying. According to the preparation method, a series of composite materials with various morphologies can be simply, effectively and stably prepared by changing the reagent addition amount and reaction conditions, so that an idea is provided for morphology design research of hybrid particles, and possibility is provided for exploring new nano particles and nano structures; the inherent defects of Fe2O3 magnetic particles are modified, and a silicon dioxide rod structure which is low in cost and wide in application is introduced, so that the composite structure has certain potential application value in the fields of photon/plasma devices, nano-electronics, high-efficiency conversion/energy storage, micro diagnosis systems, drug/gene transfer, hierarchical structure catalysts and the like.