The invention discloses a high-performance automobile seal ring rubber material which is prepared from the following raw materials in parts by weight: unvulcanized nitrile-butadiene rubber 3465, high cis-1,4-polybutadiene rubber, ethylene propylene diene monomer rubber, anti-aging agent RD, anti-aging agent BLE, stearic acid, sulfur powder, microcrystalline wax WB42, activator magnesium oxide, acid-base balancing agent PEG 400, zinc oxide, chlorinated paraffin, tetrachlorophthalic acid anhydride, dispersing agent WB212, alkyl phenol aldehyde resin, rubber plastizing agent cashew nut shell oil, carbon black N550, titanium white, carbon black N330, nano silicon dioxide, silane coupling agent Si-96, epoxy soybean oil, accelerator TETD (tetraethyl thiuram disulfide) and accelerator DM. The invention also discloses a preparation technique of the high-performance automobile seal ring rubber material. The high-performance automobile seal ring rubber material has the advantages of excellent abrasion resistance, excellent aging resistance, excellent high/low temperature resistance, high hardness, favorable tear resistance, favorable processability and low cost.