The invention relates to a preparation method of a plasticizer, particularly a preparation method of a plasticizer diethylene glycol dibenzoate, which comprises the following steps: heating benzoic acid and diethylene glycol until the benzoic acid is dissolved, adding a catalyst to carry out reflux reaction, starting a vacuum pump, heating to 200-220 DEG C, keeping the temperature to react under reduced pressure, and stopping the reaction when no water is distilled out, thereby obtaining a diethylene glycol dibenzoate crude product; and cooling the obtained diethylene glycol dibenzoate crude product, neutralizing with an Na2CO3 water solution to remove excessive benzoic acid, washing, separating out the ester layer, and dehydrating by vacuum distillation to obtain a colorless transparent oil liquid which is the plasticizer diethylene glycol dibenzoate product. The technique is simple, does not use any water-carrying agent, continuously distils out water in the reaction under negative pressure, breaks the chemical equilibrium of the esterification reaction, shortens the reaction time, greatly enhances the benzoic acid conversion rate, has the advantages of high esterification rate (up to higher than 98%), favorable catalyst selectivity, fewer side reactions, light product color and no need of activated carbon for decolorization, and is suitable for industrial production and environment-friendly.