The invention belongs to the technical field of photoelectric display devices, and particularly relates to a blue light organic electroluminescent material and a preparation method thereof. The invention provides the blue light organic electroluminescent material having the structure represented bythe formula (I). The invention further provides the preparation method of the blue light organic electroluminescent material. The preparation method includes the steps: carrying out a Suzuki coupling reaction on 2,7-dibromo-9,9-dioctyl-9H-fluorene, (2-(9,9-dioctyl-7-(4,4,5,5-tetramethyl-1,3,2-dioxaborolan-2-yl)-9H-fluoren-2-yl)-4,5,5-trimethyl-1,3,2-dioxaborolan-4-yl)methyl and 3,10-dibromo-14-(3-(5-phenyl-1,3,4-oxadiazol-2-yl)phenyl)-14H-bis(S,S-dioxo-dibenzothiophene)pyrrole to obtain the polymer represented by the formula (I). The invention provides the blue-light organic electroluminescent material and the preparation method thereof, and solves the technical problems that a blue-light polymer is difficult to prepare from an existing D-A type luminescent material and the electroluminescent performance is poor.