This invention discloses a high near-infrared reflectance yellow inorganic pigment, its preparation method, and its application, belonging to the field of inorganic pigment technology. The invention uses La, Y, and Cr sources as raw materials, and formulates them according to stoichiometric ratios. A LaY pigment with a perovskite structure is synthesized via a sol-gel method. 1‑X Cr X O3 (0)