The invention provides an environment-friendly cold-resistant polyvinyl chloride cable material. The polyvinyl chloride cable material is prepared with the following components and raw materials by weight: 60-70 parts of polyvinyl chloride, 10-15 parts of polysiloxane, 8-10 parts of silicon rubber, 12-15 parts of dioctyl terephthalate, 5-10 parts of triethylene glycol di-2-ethylhexoate (triglycol dioctate), 3-5 parts of epoxy triglyceride, 8-10 parts of tributyl acetocitrate, 1-2 parts of cobalt naphthenate, 0.2-0.3 part of ethyl silicon oil, 2-5 parts of chlorinated polyethylene, 10-15 parts of aluminum hydroxide, 5-6 parts of triphenyl phosphate, 4-6 parts of decabromodiphenyl ether, 8-10 parts of light activated calcium carbonate, 5-8 parts of bentonite, 1-2 parts of zinc oxide, 1-2 parts of titanium dioxide, 5-6 parts of cinerite, 6-8 parts of highly wear-resistant carbon black, 2-3 parts of Ca-Zn compound stabilizer, 0.1-1 part of antioxidant 1076, 0.1-0.3 part of dicumyl peroxide (DCP), 0.2-0.3 part of butyl stearate, 1-2 parts of barium stearate, 0.1-0.5 part of zinc stearate, and 8-10 parts of modified filler. The cable material is of good shock resistance at low temperature and environment-protection property, thereby solving the problem that the existing polyvinyl chloride cable material is not environment-friendly, and bad in the shock resistance at low temperature.