The embodiment of the invention discloses a shoe material for a luminous EVA shoe sole. The shoe material is prepared from, by weight, 50-70 parts of ethylene-vinyl acetate copolymer resin, 8-12 partsof an ethylene-octene block copolymer, 10-30 parts of a polyolefin elastomer, 2-10 parts of an ethylene propylene diene monomer, 10-20 parts of noctilucent powder, 0.6-1 part of a bridging agent, 0.2-0.5 part of a lubricant, 2-5 parts of a flowing agent, 5-10 parts of a filler, 5-7 parts of an abrasion-resistant agent, 0.2-0.5 part of a catalyst and 3-6 parts of a foaming agent. A preparation method of the shoe material comprises the steps of firstly, fully and evenly mixing the ethylene-vinyl acetate copolymer resin and the polyolefin elastomer, sequentially adding the ethylene-octene blockcopolymer, the ethylene propylene diene monomer, the abrasion-resistant agent, the filler, the noctilucent powder, the bridging agent, the foaming agent, the lubricant, the flowing agent, the catalystand the foaming agent, then executing full and even mixing, and making the mixture pass through a material preparing machine and an ejector to complete preparation. The material can automatically absorb a light source to emit light, is environmentally friendly, resistant to abrasion and light in weight, has a good elastic effect and can naturally emit light to achieve a warning protection effectwhen the light is dim.