The invention discloses a method for preparing a high-nitrogen-content porous carbon material by utilizing biomass, a product and application thereof. The preparation process is as follows: pulverizing and drying the biomass, mixing the biomass and an activating agent uniformly, performing rapid pyrolysis on the mixture under the atmosphere of ammonia gas, and carrying out reaction between the activating agent and the biomass waste to etch a carbon skeleton to form a developed pore structure; meanwhile, a large amount of holes are formed, nitrogen atoms in the ammonia gas occupy the holes rapidly to form rich active nitrogen-containing functional groups (pyridine-N, pyrrole-N, quaternary-N and pyridine-N-oxide), so that a large amount of nitrogen elements are enriched in pyrolytic carbon;furthermore, the own action of the ammonia gas and the synergistic effect of the activating agent and the ammonia gas can promote formation of coke pores and nitrogen-containing functional groups, anda functional high-nitrogen-content porous carbon material with rich activated nitrogen-containing functional groups is finally formed and has wide application prospect in the fields of catalysts, adsorbents, electrode materials and the like, so that high-additional-value utilization of the biomass is realized.