The invention provides a cold resistant PVC cable material. The cold resistant PVC cable material is prepared by using the following raw materials, by weight, 75-80 parts of a PVC resin, 20-25 parts of a vinyl chloride-vinyl acetate copolymer, 1-3 parts of o-hydroxycinnamic acid, 0.2-0.3 parts of zinc oleate, 0.1-0.2 parts of glycerol, 4-6 parts of an MBS resin, 10-15 parts of calcium carbonate powder, 5-10 parts of a modification filler, 0.3-0.8 parts of epoxidized soybean oil, 0.2-0.3 parts of stearic acid, 1.0-2.0 parts of titanium dioxide, 1.0-2 parts of ACR, 10-15 parts of aluminum hypophosphite, 1-2 parts of organic phosphate, 1.0-3.0 parts of PE wax and 1-2 parts of ethyl acrylate. The cable material has a very good low temperature resistance, has a brittle temperature with low temperature impact reaching -50DEG C, has a lower making cost than routine low temperature resistant cable materials, and can resistant a temperature of -50DEG C. The cold resistant PVC cable material can be widely used in low temperature environment and has a low price.