The application discloses a product matching method and device,
electronic equipment and a storage medium, and relates to the technical field of product matching. The method comprises the following steps: obtaining historical comment information of a user and product introduction information of a product to be matched; determining user
granularity features in the historical comment information and product
granularity features in the product introduction information according to a preset
granularity; and fusing the user granularity features and the product granularity features to determine the matching degree of the product to be matched and the user. The application can improve the accuracy of user
feature extraction, enhance the precision of user demand and interest preference, expand the product range, improve the matching degree of the product and the user, and improve the user experience.