The invention discloses printing ink which is prepared from the following raw materials in parts by weight: 20-40 parts of polyamide resin, 40-60 parts of a solvent, 5-10 parts of pigment, 1-5 parts of a viscosity conditioning agent, 0-1.5 parts of vinyl chloride-vinyl acetate resin, 1-3 parts of a printing ink reinforcing agent, 1-5 parts of a wear-resisting auxiliary, 1-3 parts of active monomer, 1-3 parts of hollow glass bead, 1-3 parts of an antifoaming agent and 5-10 parts of a diluent. According to the printing ink, the active monomer is added, so that the surface tension of the prepared printing ink is equal to or less than that of the printed surface; the wear-resisting auxiliary is added, so that the printed printing ink layer has a very small frictional coefficient, and the wear resistance of the printing ink is greatly improved; the printing ink contains no volatile toxic solvent, is good in printing effect, strong in adhesion fastness, incombustible, unexplosive and nontoxic, cannot damage health of printing workers, has no environmental pollution on atmosphere, and is lower in cost; an ink layer is high in adhesion fastness, namely adhesive force, rub-resistant, scratch-resistant, high in glossiness, good in wear resistance, quick in drying rate and good in product quality.