The invention discloses a low-temperature sintered high-permeability NiCuZn ferrite material for a wire wound chip inductor and a preparation method of the ferrite material. The ferrite material comprises the following main components based on oxide content: 40.5 to 49.6 moles percent of Fe2O3, 30 to 47 moles percent of ZnO, 5 to 20 moles percent of CuO and the balance of NiO. The preparation method comprises the following steps of: (1) mixing raw materials, (2) performing primary sanding, (3) performing primary spray drying and granulation, (4) pre-sintering, (5) adding trace elements, (6) performing secondary sanding, (7) performing secondary spray drying and granulation, (8) molding and (9) sintering. By adding auxiliary components such as NaCO3, B2O3, Ta2O5 and the like, the sintering temperature is greatly reduced, the sintering temperature is below 900 DEG C, the high-frequency electromagnetic performance of the material is greatly improved, the sintering density of the material is improved, the mechanical strength of the material is improved, and the manufacturing process requirement of the wire wound chip inductor is met; and on the other hand, energy is saved, and the producing and manufacturing costs are greatly reduced. The initial permeability of the material is 2,850; the specific loss coefficient of the material is less than 5.5*10<-6> under the test conditions of 100 kHz and 0.25mT; and the specific loss coefficient of the material is less than 25.6*10<-6> under the test conditions of 500 kHz and 0.25mT.