The invention provides a rubber composite material, which comprises the following components in parts by weight: 100 parts of natural rubber, 6 parts of zinc oxide, 1 part of stearic acid, 1.5 parts an antioxidant, 0.1 part of a scorch retarder, 0.7 part of an accelerator CZ, 0.3 part of an accelerator TMTD, 2.5 parts of sulfur, 40 parts of carbon black, 10 parts of a wood cellulose-montmorillonite rubber reinforcing agent, and less than or equal to 6 parts of liquid rubber. According to the composite material provided by the invention, the liquid rubber is added to a formula of rubber, so that the tensile strength and the elongation at break of rubber can be improved, the dispersion of the lignocellulose-montmorillonite reinforcing agent in a natural rubber matrix is improved, the interfacial interaction of the rubber and the wood cellulose-montmorillonite reinforcing agent is effectively enhanced, and the environment is protected. The invention also provides a preparation method of the rubber composite material. The preparation method has the advantages of simple process, low cost and easiness in industrial production.