The invention discloses a waterproof material used for a traffic signs housing. The waterproof material comprises the following components in parts by weight: 20-30 parts of a nitrile silicone rubber, 40-60 parts of composite alkene, 20-30 parts of a styrene butadiene rubber, 1-2 parts of vinyltrimethoxy silane, 85-95 parts of a filling strengthening agent, 0.1-0.4 parts of sodium dichromate, 4-8 parts of dicumyl peroxide, 3-5 parts of a plasticizer, 2-4 parts of tricresyl phosphate(hexadecenol)ester, 2-4 parts of liquid coumarone resin, 1-2 parts of tridecyl phosphate, 1.5-2.5 parts of an ultraviolet light absorbent UV-531, and 2-4 parts of acetylacetone titanium. The material has the advantages of good toughness and hardness, good sealing performance, excellent cold resistance and water resistance, and good aging resistance under extreme environment.