The invention discloses a brake pad friction material. The brake pad friction material is prepared from, by weight, 7%-20% of resin, 2%-5% of friction powder, 1%-5% of tire powder, 5%-15% of mineral fibers, 5%-15% of wollastonite, 5%-10% of glass fibers, 5%-10% of graphite, 0-15% of barium sulfate, 2%-10% of coke powder, 1%-5% of aluminum oxide, 1%-5% of zinc oxide, 1%-5% of iron ore powder, 1%-5% of bauxite, 1%-5% of vermiculite, 0.3%-1% of zinc stearate and 5%-20% of phosphogypsum according to a conventional brake pad pressing method. According to the friction material, the phosphogypsum serves as padding, the phosphogypsum and other raw materials are prepared into a brake pad according to the conventional brake pad pressing method, third class testing is carried out on a constant speed testing machine according to the GB5763-2008 standard, the friction coefficient is stable, the wear rate is low, and the national standard is completely met.