The present invention relates to a printing ink for advertising art design wrapping paper, which is composed of the following components: polyester urethane resin, halogenated butyl rubber, fluorosilicone resin, amyl acetate, isobutyl triethoxysilane, cyclo Oxychloropropane, litsea cubeba oil, hydrogenated castor oil, borax powder, triethyltin chloride, eugenol, sodium dehydroacetate, artificial mica, molybdenum trioxide powder, chromium trioxide powder, gypsum powder, graphite powder , lead tetraoxide powder, barium titanate powder, niobium carbide powder, zinc hydroxystannate, hexabromocyclododecane, trichloroethyl phosphate, amidinourea phosphate, methyl benzotriazole, coconut oil Fatty acid diethanolamide, vinyl acetate, stearic acid amide, methyltriethoxysilane, diphenyl ether. The product of the invention has relatively superior flame retardancy, acid and alkali resistance, anti-mildew and antibacterial properties, and improves product performance.