The present invention relates to an art design packaging film material, which comprises rosin pentaerythritol ester, an ethylene-vinyl acetate copolymer, an epichlorohydrin rubber, isobutyl propionate, epichlorohydrin, butyl acetate, glyceryl monostearate, diethanolamine, dimethyl fumarate, bromohexadecane, imidazoline, ammonium fluorosilicate, diantimony trioxide powder, chromium trioxide powder, quick lime powder, limestone powder, asbestos fiber, graphite fiber, disodium octaborate tetrahydrate, rosin powder, hexabromocyclododecane, triphenyl phosphate, sodium stannate, trichloroethyl phosphate, sodium methylenebisnaphthalenesulphonate, tert-butyl peroxybenzoate, benzoyl peroxide, oxidized polyethylene, polyvinyl formal-acetal, and n-oxydiethylidene-2-benzothiazole sulfamide. The product of the present invention has advantages of excellent fire retardation, excellent acid resistance, excellent alkali resistance, excellent anti-mildew property, excellent antibacterial property, and product performance improving.