The invention discloses a high-efficiency and green preparation method of alpha-bromo aromatic ketone compounds. The preparation method comprises that under a certain temperature, alpha-H of aromaticketone compounds is brominated to prepare the alpha-bromo aromatic ketone compounds in an acidic medium with hydrogen peroxide as an oxidant and an inorganic bromide as a bromine source under the condition of an alcoholic solvent or solvent-free. The main features of the method are that bromination reagents such as bromine, bromine dioxane, 2,4,4,6-tetrabromocycloketone, perbrominated quaternary ammonium salts, C5H5N.HBr.Br, NBS, dibromohydantoin, copper bromide and cuprous bromide are not used as the bromine source, so that production cost is reduced, and environmental pollution caused by heavy metal bromination reagents is avoided; and in addition, the method uses hydrogen peroxide and inorganic bromide reagents to prepare the alpha-bromo aromatic ketone compounds in situ, the reaction conditions are mild, the experimental operation is simple, the selectivity is good, and the product is single, and therefore, the preparation method has very high applicability and universality, and has a very broad application prospect.