The invention discloses a light emitting diode (LED) fluorescent powder with single matrix white light excited by near ultraviolet and a preparation method thereof, the chemical formula of fluorescent powder is that: NM1-x-y-zPO4:xR, yG, zB, wherein N is freely selected from at least one of a group formed by Li, Na and K; M is freely selected from at least one of a group formed by Mg, Ca, Sr, Ba and Zn; R is freely selected from at least one of a group formed by Mn and Sm; G is Tb; and B is freely selected from at least one of a group formed by Ce and Eu, and x is higher than 0 but lower than 0.25, y is higher than 0 but lower than 0.25, and z is higher than 0 but lower than 0.25. The particle size of the prepared fluorescent according to the method provided by the invention is small and uniform, doping of fluorescent material activator on a molecule level is realized, three bands of red, green and blue can be emitted by excitation of near ultraviolet of 350-410nm, the color display index is high, and can be used in the white light LED excited by near ultraviolet.