The present invention discloses an antibacterial coating material additive and a preparation method thereof. The coating material additive comprises the following raw materials by weight: 33-45 parts of maifanite, 20-28 parts of tourmaline, 5-10 parts of silver ion, 1-5 parts of polyurethane, 5-10 parts of sodium sulfonate diethyl succinate, 1-5 parts of diphenyl dihydroxy silane, 1-3 parts of epoxy sodium carboxymethylcellulose, 10-17 parts of titanium dioxide, and 40-50 parts of water. The preparation method comprises: mixing the raw materials excluding silver ions, carrying out ball milling, adding water to the powder obtained after the ball milling, heating to a temperature of 45 DEG C, carrying out sealed stirring, adding the silver ions, continuously carrying out sealed stirring, and cooling to a room temperature to obtain the product. According to the present invention, after the antibacterial coating material additive is added to an aqueous coating material, the obtained aqueous coating material has advantages of good water resistance, high hiding power and scrub resistance, and has effects of oxygen ion releasing and sterilizing; and the antibacterial coating material additive further can be used in the ceramic tile field, and further has effects of oxygen ion releasing, sterilizing and environmental pollution reducing, wherein the performance of the ceramic tile can be improved, the concave-convex texture of the ceramic tile is clear, the three-dimensional effect of the ceramic tile is strong, the ceramic tile body is effectively protected, and the gloss is enhanced.