The invention relates to light fast pink chromogen pigment red for a solvent-based ink material, wherein the light fast pink chromogen pigment red comprises the following components in parts by weight: 15-22 parts of alkaline red, 1-5 parts of glacial acetic acid, 1-6 parts of disodium hydrogen phosphate, 11-17 parts of sodium tungstate, 18-24 parts of sodium molybdate, 2-5 parts of a pigment aid,25-35 parts of hydrochloric acid, 2-6 parts of rosin and 2-5 parts of liquid caustic soda, wherein the pigment aid comprises the following components in parts by weight: 2-6 parts of 3-(1-methylethyl)-1H-1,2,4-triazole-5-amine, 1-3 parts of hyperbranched polyethyleneimine, 2-6 parts of hyperbranched polyglycidyl ether, 3-6 parts of oxibetaine, 2-7 parts of ethylenediamine tetraacetic acid disodium salt, 3-5 parts of diazolidinyl urea, 55-65 parts of water, 1-2 parts of a dispersant, 1-3 parts of an emulsifier, and 12-18 parts of a cosolvent. The invention further discloses a preparation method of the light fast pink chromogen pigment red. The light fast pink chromogen pigment red of the invention is low in red viscosity, good in storage and transportation stability, good in dispersity, high in tinting strength, high in light fastness, weather fastness and solvent resistance, and bright in color and luster.