The invention relates to a method for preparing higher alcohol phthalate through continuous transesterification reaction. In a fixed-bed reactor, dimethyl phthalate, diethyl phthalate, diphthalate Low-carbon alcohols such as butyl phthalate and high-carbon alcohols such as isononanol, isodecyl alcohol, and 2-propylheptanol are used as raw materials, and magnesium calcium aluminate, sodium aluminosilicate, potassium aluminosilicate, silicon One or more of magnesium aluminate, calcium aluminosilicate, aluminum magnesium titanate, magnesium calcium titanate, and aluminum magnesium zirconate are catalysts, and the molar ratio of higher alcohol to lower alcohol phthalate is 2.1-4.0 , reaction temperature 160~220℃, volume space velocity 0.5~2h ‑1 , The conversion rate of low-carbon alcohol phthalate and the selectivity of high-carbon alcohol phthalate are above 99%. The invention has the following advantages: good stability of raw material storage and transportation, convenient feeding; less side reactions, low raw material consumption; no corrosion of the catalyst and continuous use; clean and energy-saving process, no waste water generation and discharge; reaction in a fixed bed reactor Continuous, high efficiency.